Tropical Smoothie Cafe is a fast-casual restaurant franchise in the United States dedicated to promoting a healthier lifestyle through fresh, flavorful food and smoothies. Known for its beachy vibe and “better-for-you” options, it offers a vibrant alternative to traditional fast food.
What Makes Tropical Smoothie Cafe Special?
Feature Details Type of Restaurant Fast-casual Core Concept Health-conscious food with a tropical fun atmosphere Mission “To inspire a healthier lifestyle by serving amazing food and smoothies… with a bit of tropical fun” Values Solid Relationships, Playing to Win, Creative Spirit, Living Better Franchise Model Flexible formats: in-line, end-cap (with/without drive-thru), freestanding Community Impact Partners with No Kid Hungry to fight childhood hunger
Menu Highlights
Tropical Smoothie Cafe isn’t just about smoothies — it offers a diverse, health-focused menu.
Smoothies
Made with real fruit, and optional supplements for energy, detox, or protein.
Food Categories
Category Example Items Wraps Buffalo Chicken, Chicken Bacon Ranch, Hummus Veggie Flatbreads Chicken Pesto, Chipotle Chicken Club, Luau Pork Bowls Acai Bowl, Chia Oatmeal, Detox Island Green Salads Thai Chicken, Supergreen Caesar, Chicken Salad Sandwiches Chicken Pesto, Avocado Grilled Cheese Quesadillas Chicken Quesadilla, Cheese Quesadilla Kids Meals Grilled Cheese, Cheese Quesadilla, Chicken Bites Sides Kale & Apple Slaw, Jalapeño Corn, Whole Fruit Cookies & Breakfast Peanut Butter Banana Crunch, Bagel with Cream Cheese, Grits, Oatmeal
Beverages
Category Example Drinks Water & Juices Aquafina, Coconut Water, Simply Orange Sodas Coca-Cola, Sprite, Dr. Pepper Teas & Coffee Organic Iced Tea, Gold Peak, Dunkin’ Donuts Coffee Other Naked Juice, Vitaminwater, Bubly Sparkling Water
Services & Facilities
Service Description Online Ordering Available through website and app Mobile App Order, customize, earn rewards Tropic Rewards® Earn points for purchases, birthday gifts, friend referrals Catering Smoothie packs, wrap platters, food boxes for events Happy Hour Discounted items at select times (varies by location) Drive-thru & Dine-in Many locations offer both Gift Cards Available for purchase
No Reservations Needed
Tropical Smoothie Cafe operates as a fast-casual restaurant. That means:
You order at the counter
You can usually find open seating
No reservation is required
Ownership and Leadership
Detail Information Current Owner Blackstone , a global private equity firmAcquired From Levine Leichtman Capital Partners (LLCP) in June 2024 CEO Max Wetzel (since November 2024)
Contact Information
Online Ordering & Delivery
Order via official website or mobile app
Delivery through Uber Eats , DoorDash , and others
Customize your order, track it, and earn rewards